After years of speculation and predictions it is now official that smartphones, tablets and other smart devices are now responsible for the majority of online activity all over the world. Mobile devices are now the most popular means of consuming digital media including websites and social networking sites.

Consequently a lot of attention has been focussed on ensuring the websites are now responsive and adapt quickly to a change of environment such as screen size, operating system, RAM etc, in order to cater to mobile users. Most of the people are realising this change and converting their old websites into responsive ones and those who are buying new websites are ensuring they get a WordPress that not only looks great but is mobile responsive as well.

However, there is a twist in the story.

A recent report from comScore reveals that mobile users conduct majority of their digital media engagement through mobile apps and not mobile browsers. Which is evident from the fact that a ratio of 47% of all the internet traffic now comes through mobile apps and a mere 8% comes from mobile website browsers such as Chrome and Safari.

This is another important statistic that doesn’t quite garner much attention. However, it is now time to take the next step. With so many mobile users consuming digital media through mobile apps it is time you create one for your WordPress website as well. Though this will not guarantee your website’s success in any way but it is better to not miss out on a great opportunity to engage with your target audience, build your brand and make it successful.

Here’s why you need a mobile app for your WordPress website besides its responsive version:

1. The main difference between a responsive website and a mobile app is the ease of accessibility. A mobile app is directly installed on the user’s smartphone and can be accessed through a single click however to access a responsive website one has to do so through a mobile web browser.

2. Another huge difference is the extent of optimization a mobile app allows its mobile app developers. While a mobile-responsive website is made so to cater a huge number of devices without showing any glitch delivering a fairly consistent user experience across platforms, a mobile app allows you to optimise it for the operating systems it will be accessed through.

3. User experience is enhanced multiple times when the app they use for a certain website allows them the ease of using features and capabilities within that operating system. A mobile-responsive website does not have that ability.

4. Another huge benefit an app allows you is increased user access and engagement through the availability of offline content. Apps integrate closely with the device they are installed on and resultantly can download content on a set schedule when in sync with the servers of the website. App of the website also allows you to deliver push notifications to users to generate engagement and conversion.

5. Does your website offer premium content besides regular free content? A mobile app gives you the benefit of being able to capitalise on that premium content by offering users in-app purchases. In-app purchases account for a huge chunk of revenue generated from mobile apps and you better not miss out on that opportunity.

While creating a mobile-responsive website allows you to tap into the growing mobile sector but a mobile app for your website allows you to reach out to that 47% of mobile users who prefer apps over browsers and opens up opportunities to convert them into customers.

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