The Emergence of Digital Marketing
In this era of technology, our surroundings are not just restricted to papers and pens, rather in this 21st century; we carry out almost every job in a digital manner. Therefore, in this digital era, we barely utilize cliché marketing tools and that is the reason marketing techniques have been changed totally when contrasted with earlier years. The method for marketing a business has supplanted with cutting edge techniques and this is just commendable. At present, digital marketing has turned out to be one of the crucial marketing tools for a wide range of businesses.
• Growth of Digital Marketing :
Digital Marketing is continuing to grow. What’s more, the ascent of Digital Marketing has expanded the demand of Digital Marketing experts and professionals.
The race at which the Digital Marketing sector is growing, it is evaluated that Internet based advertising’s revenue will scale $260.4 billion by 2020 leaving behind TV advertising, at a CAGR of 11.1 percent. 40% is the present growth rate within the Digital Marketing Industry.
25,200 crore is the predicted share of advertisement and promotion spending which will be designated to internet advertisement and promotion by the year 2020. This data is sufficient to give a fair idea about the scope of digital marketing in future.
• Career opportunities :
There are a wide range of career opportunities in digital marketing. This is the probably the correct time to carve a career in digital marketing in light of the fact that world’s most Digital Marketing ventures are dealt with by Indian companies. On the off chance that you intend to make Search Engine Optimization as a profession, you can become a content writer, link builders or on page experts.
Search Engine Optimization (SEO) as a profession has two different parts: On page specialists and link builders where on page specialists for the most part are more responsible about refreshing and enhancing the site to make it more “SEO” friendly. On the other hand, link builders, build links. Considering, the significance of high-quality content, content marketers are highly sought after today.
You get the opportunity to write articles/blogs for your brand’s site or compose content to post on different sites on enable your business to get back-links. Become a content writer, on the off chance that you have a skill for developing quality and engaging content. You can be a SEO professional on the off chance that you are the person who loves to introspect sites and carry out things such as keyword research and so on.
Other career opportunities in digital marketing incorporate designing, email marketing and so on.
You can get the desired skill-set required to grab these opportunities, with the help of Digital Marketing courses.
• Job opportunities :
Following is the list of various Digital Marketing positions on offer, for those who want to pursue a career in this field:
– SEO Executives
– Conversion Rate Optimizer
– Social Media Marketing Specialists/Experts
– Content Writers
– Digital Marketing Manager
– Search Engine Marketers
– Content Marketing Manager etc….
• Salary prospects :
The opportunities for a Digital Marketing professional are enormous in India at present. This isn’t simply as far as career growth opportunities are concerned, but in financial terms too. A fresh graduate can without much of a stretch get a job with a pay package near Rs 25K every month to Rs 6 lakh per annum, while experienced professionals can demand compensations within the range of 20 lakhs – 75 lakhs per annum.
After going through all these points, one can definitely say that there is assured career growth in Digital Marketing, if appropriate path is taken.
So, give it a serious thought…