Every organization starts with three key points: Mission Vision and Goals.

Similarly, every marketing strategy has a key point of social media utilization.

Go through your organizational strategy and think creatively about how social media can help. Keeping in your mind the concept of social networking, can you develop social media strategy to fundraise more or develop corporate partnerships?

Understand the key threats and opportunities you face

Social media is the most beneficial platform of 21st century for companies to survey, gain feedback, keep an eye on competitors and design their brand strategy and countermeasures.

Take a look at your organization’s business plan and also talk to colleagues about the main issues in these aspects. How could social media help or hinder in these issues?

Define your goals

Brand goals are fuel to the motivation that brings you closer to your goals but don’t necessarily have the value of their own. Your brand is to be the fusion of your organization’s mission and vision, and additionally its core abilities and attributes.

What do you want to achieve from social media? Do you want to grow your product sales, or raise more brand awareness? You must select business-oriented goals, not just voice aspirations: ‘buy products via social media by July 2017’ is good, ‘raise our profile’ is too vague.

Plan your content

Building up a consistent search for your brand on your site, every single social media channel, even in your store and on your product packaging will influence customers to feel greater with your brand and will make them more inclined to buy from you once again.

It’s important to map out your social media content before you launch your campaign. Read our guides on how to campaign using social media and how to manage social media.

Know your audience

You can’t produce relevant, targeted content unless you know who you are targeting. Aim to profile your audience in detail. Read our guide to researching and locating your audience.

Many of the ideas traditionally used by marketing teams have been co opted into the content marketing and SEO worlds. The better you know your audience, the more effectively you can create appealing content ideas, make formats decisions, handle positioning and placement, and promote the content. The more sophisticated your keyword analysis, the better your SEO campaigns and content efforts will perform.


Do you want to improve your social media marketing? Have you looked at how your competitors are using social?

Make sure you report on whether you have achieved your goals. A quick analysis of key stats and any other successes from the campaign will help ensure that your hard work is recognized.

Use Automation Tools

Discover tools to increase your social media presence, most marketers use social media management and scheduling tools to get ahead of other companies, like Social Champ, which increases your social media outreach and social networking by 75%.