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Content Writing vs Content Development

Several businesses are no longer strangers to the benefits that a solid content writing service can bring. Content writers are hired for the specific purpose of assisting in product and service advertising. While it is true that employing content writing services is a must for brands, it is not enough as a resource if business owners wish to make the best use of content marketing.

Content Writer VS Content Development

Both writing and creating content have their advantages. They both play important roles in reaching customers and promoting brands. Combining the two will make a business’s online branding more solid and organized.

Content writer:

Content writers create original content based on the brand’s goals, whether it’s to market products and/or provide information about the services offered. Digital marketing content can be written in a variety of formats, including articles, blogs and landing page contents, newsletters as well as press releases, product descriptions, reviews, press releases, press releases, press releases, press release, or ads. Writing can cover many topics. Therefore, it is important to follow SEO guidelines to create more relevant written outputs. 

In order to be able to respond to client needs, content writing should demonstrate creativity and flexibility. Brands will be able to achieve greater success with their marketing strategies if they have basic knowledge in HTML, WordPress, and CSS. A combination of high Social Media knowledge and content writing can help a business expand its customer reach.

Content developer:

Aside from assisting in marketing campaigns, among content development’s main concentration is increasing communication and audience involvement.  Content developers are the ones in charge of scheduling and planning the type of contents that will be produced by a company.  Developing content helps ensure that every bit of content produced underscores the brand and the consumer group it aims to reach.

The scope of a content developer’s role is not limited to written outputs alone.  It covers other forms of content that can be used in digital marketing, such as static web copies, images, video content, and podcasts. As such, it is necessary for content developers to possess background in programming, software development, along with copywriting and quality assurance.

What is Content Development?

Content development refers to the creation of content for websites from start-to-finish. Content developers may also be referred to. Although the term “content developer”, can also be used to refer to web-developers, this article will focus on content development and not programming or design.

Content development includes:

  • Strategy

  • Writing

  • Optimization (SEO).

  • Publishing

  • Promotion

Content marketing can be interchanged with Content Development .

Web content can include blog posts, infographics, videos and even photos.

Many agencies and online content producers handle only one or two steps in the content marketing process. They may manage the writing but not publish, promote, or strategize.

But, a content strategy that is effective goes beyond just writing and SEO.

The best content will only take you so far. Without the right strategy or the wrong promotion methods, nobody is going to see the website you have spent weeks creating. Inter offers a complete content development service that focuses on long-form content for increasing search traffic.

Although it’s not easy work, the benefits of content marketing is undeniable

Gather Information

Collect as much information possible as the first step to content development.

We compile information about companies when we work with them

  • Target demographics
  • Key competitors

  • Past site performance

  • Site goals

  • Additional information specific to each client

We are data-crazy, so more stats and information is better.

Google Analytics and Search Console provide great tools to analyze on-site data. SEMRush is our favorite tool for keyword analysis. Ahrefs is the best tool for backlink analysis. Moz is another tool that can be used to check domain authority.

What is content creation?

A content creation process consists of identifying a new topic, deciding how you want it written, formalizing your strategy (keywords or otherwise), and then producing the content itself.

In addition, most content creation processes involve thorough rounds of edits with other stakeholders before content is ready for publish.

The creation process of content is nuanced and not always as simple as it may seem because it comes in many forms – blog post, video, eBook, Twitter post, infographic, advertisement, to name a few. But doing it well can truly impact your business. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.

Great content begins with a well-established process. We will walk you through the content creation process from start to finish, and demonstrate how creating great content can help your audiences and customers solve their problems. Let’s get started.

How to Generate Content Ideas

  • Search for keywords to find opportunities. Keyword research can help you discover what your audience thinks about a topic. Keyword research can also help you find new content opportunities that you might not have thought of.

 

  • Get customer feedback. It may seem like an easy way to get ideas, but customers often have unanswered questions about your products or your space. Your existing customers will benefit from the content you create around these questions.

 

  • Try to imagine yourself in the shoes of your audience. Understand your customer. When you are looking for ideas, think about what your customers might find interesting, useful, or engaging. Next, think about how these ideas might work in your content strategy. To find out about the topics that people are interested in, 

 

  • Gather information from larger groups within your organization to brainstorm new content ideas. Your customer service team can provide valuable insight into the problems customers face every day. Your sales team is well-equipped to help customers identify the best solutions. You can tap into other groups within your organization to identify content ideas that address your customers’ (and possible customers’) needs .

 

  • Find out what your competitors are writing about. Knowing how your competitors approach a topic will help you distinguish your brand’s voice, approach and content. This will help you identify gaps in their content strategy and make your content stand out during the sales process.

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Written by Amelia Alice

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