The app economy keeps on expanding and growing exponentially. The number of the free mobile application downloaded in 2017 is estimated to escalate to 253.91 billion, much greater than 2012, where the number was 57.33 billion. This calculates to 37 apps per person as an average internationally.
Users are also downloading paid mobile apps more and more. While the paid apps’ downloads were 2.89 billion in 2011 that number is prone to grow almost 7 times to 14.78 billion until the end of 2017.
The boost in number of downloads has caused an upsurge in the app revenue. Analysis reveals that in 2015, from $69.7 billion, revenues generated by mobile applications will hit around $189 billion in 2020.
Since the mobile app universe continues to mature and expand, 2017 will see different changes in the complete ecosystem. New markets will be emerging and older technologies will be eliminated. The mobile application will become faster, sleeker and efficient in doing things that were not possible before.
Smart businessperson and entrepreneurs have been strategizing with the changes in the trends and set themselves up for greater success.
Mentioned here are some app trends that you should consider to stay ahead in the market.
- App streaming will be mainstream
The app usage model is in no way contrasting to how people downloaded and installed software for the PC. Whereas the app store model was a great upgrade, people still had to download the mobile applications on their smartphones.
And that caused a problem to occur as the storage in phones is increasingly limited despite how much storage you have, it will always be less. The lack of space a most important cause of app abandonment.
- More IoT and wearable app rule the industry
The wearable devices category will be witnessing a composite annual growth rate of around 20.3%, with 213.6 million units excepted to be shipped in 2020. Many mobile app developers have been looking forward to expanding their expertise domain or IoT specific applications.
As stated by another prediction, led by cost-effective and smarter sensors, development of blazing fast networking technologies, and a growing acceptance of cloud-based platforms throughout different industry verticals, the IoT market is expected to be extending to $661.74 billion by 2021, with a CAGR rate of 33.3%.
IoT devices and wearables for both businesses and consumers will need apps to manage, accumulate, analyze and display the data in an easy to read format, and this particular mobile application will be seeing a boom in the future to come.
- Increased security of app data
Many apps are centered on UI and UX, with little or no consideration to the security. The mobile applications that request for access to data that is irrelevant to the usage of app (like, fitness tracker app asking you to access your calendar data), create unneeded log files (94.8%) and depend overly on analytics and marketing frameworks (61.7%).
Each of these gaps simplifies it for the malicious attackers to get access to user’s phones and steal private and sensitive data.
As stated by Mobile Application Security Report 2016 conducted by Hewlett Packard Enterprise, among 36000 mobile apps assessed, 96.52% apps failed one or more privacy checks.